Product Website Copy Review

Find the copy problems that matter across a product website, then fix them without flattening the brand voice or changing product facts.

When to use it

Review a full website

I'm preparing a product website for launch or a major revision. I want a structured review of the pages that shape product understanding, trust, and conversion before anyone starts rewriting them.

Audit one page

I have a homepage, landing page, feature page, or pricing page that feels unclear or generic. I want the most important problems identified first, followed by restrained edits.

Check site consistency

I need to know whether feature names, calls to action, user terms, tone, and product claims stay consistent across several pages.

Not for

This skill is not for translating isolated text, reviewing implementation code, or evaluating visual design when copy quality is outside the request.

What it produces

It reviews before it rewrites, and it leaves effective copy alone.

• Product model: Summarizes the product, primary audience, core value, main calls to action, and pages covered.
• Page findings: Separates local issues from site-wide patterns and labels their impact and priority.
• Site summary: Assesses clarity, information hierarchy, consistency, trust, and signs of formulaic AI or SaaS copy.
• Edit recommendations: Suggests deletion, small replacement, reordering, or rewriting only where the result is materially better.
• Final check: Verifies that proposed copy preserves product facts, brand tone, layout constraints, and cross-page consistency.
• Never does: It does not invent capabilities, claims, metrics, permissions, or guarantees, and it does not publish or edit website code by itself.

Prerequisites and boundaries

What to provide

Share a website URL, one or more page URLs, screenshots, exported copy, or a page structure with its text. Restricted pages must be accessible in the current session or supplied as screenshots or text.

Related work

Need	Use
Visual UI changes	tranfu-website-design
Search optimization	seo
Accessibility review	accessibility

Boundaries

• A full-site review covers the pages that influence understanding, decisions, conversion, trust, and product experience; it does not crawl every page mechanically.
• A quick single-page review still follows review, summary, and revision in that order.
• Unavailable pages are marked as not covered rather than inferred from surrounding content.