TranFu Brand Guidelines

Use SVG where possible, PNG for transparent raster placement, JPG for fixed-background documents, and PDF/EPS for vendor or print workflows.

Logo Variants

• symbol: standalone TranFu mark.
• wordmark-en: TranFu wordmark.
• lockup-h-en: horizontal symbol + wordmark lockup.
• badge-circle: circular badge mark for avatar and compact social use.

Color Modes

• primary-on-light: primary red gradient for light backgrounds.
• primary-on-dark: primary logo treatment for dark backgrounds.
• mono-black: single-color black usage.
• mono-white: single-color white usage.
• mono-brand: single-color TranFu red usage where available.

Social And App Use

• X avatar: social/avatar-400.png; X header: social/x-header-1500x500.png.
• LinkedIn Page logo: social/avatar-400.png; cover: social/linkedin-cover-4200x700.png.
• Open Graph: social/og-image-1200x630.png.
• PWA icons: web-icons/android-chrome-192x192.png and web-icons/android-chrome-512x512.png.

Do Not

• Do not stretch, compress, skew, rotate, crop, recolor, redraw, or add effects.
• Do not recreate the wordmark with another font.
• Do not use legacy JPG files for current placements.

Contact

Brand and media questions: hello@tranfu.com